Get ready for a groundbreaking moment in entertainment: Demi Lovato is taking the stage in Roku City, and it’s unlike anything you’ve seen before. Roku, the streaming giant, is transforming its iconic Roku City screensaver into a dazzling live performance venue, and Lovato is the first artist to grace this innovative stage. But here’s where it gets even more exciting: this isn’t just a concert—it’s an immersive experience that blends music, technology, and storytelling in a way that’s never been done before.
Lovato will perform her latest single, Here All Night, from the upcoming album It’s Not That Deep, along with a captivating cover of I Wanna Dance with Somebody. Viewers can access this exclusive event by interacting with a Roku City building, which will teleport them directly to the performance. And that’s not all—Roku is also offering behind-the-scenes footage, exclusive photos, and a pre-save option for Lovato’s album, giving fans an all-access pass to her new era.
In a statement, Lovato shared her enthusiasm: ‘I’m beyond excited to partner with Roku again to give fans the first taste of my live performance from this new chapter in my music. *It’s Not That Deep is all about the electric energy I’m feeling right now, and I can’t wait to share that with everyone Live from Roku City.’* This collaboration marks a bold step forward for both Lovato and Roku, showcasing how artists can connect with audiences in fresh, creative ways.
But here’s where it gets controversial: Is this the future of live music, or just a flashy gimmick? As virtual concerts gain traction—think Fortnite hosting Travis Scott or Roblox featuring Ariana Grande—Roku’s move feels like a natural evolution. Yet, some might argue that it dilutes the authenticity of live performances. What do you think? Is this the next big thing, or just another tech-driven trend?
Produced by Good World Creative and London Alley, and directed by Hannah Lux Davis, Live From Roku City Featuring Demi Lovato is a testament to the power of innovation in entertainment. Brandon Bonfiglio executive produced, with Brian Tannenbaum, head of Roku Originals, overseeing the project. This activation comes two years after Roku introduced advertising to Roku City in 2023, with brands like McDonald’s and Disney World already making their mark on the platform.
Charlie Collier, president of Roku Media, summed it up perfectly: ‘With *Live from Roku City, we’re doubling down on what makes our platform special. Roku delivers TV’s broadest reach, and now, with original video storytelling, we’re offering TV’s biggest stage. Demi Lovato’s authenticity and dedication to her fans make her the perfect artist to kick off this new era of creative possibilities.’* And this is the part most people miss: this isn’t just about music—it’s about redefining how we experience entertainment.
So, what’s your take? Is Roku City the future of live performances, or just a passing fad? Let us know in the comments—we’re eager to hear your thoughts!
